Last year, software as a service (SaaS) companies generated over $72 billion in revenue. For most new SaaS startups, finding a way to edge out their competition is a must. Over the years, business owners have started to embrace the SaaS concept due to how convenient it is.
Business owners have a very busy schedule, which means they simply don’t have the time to maintain or repair the software programs they use on a daily basis. This is why they opt to use SaaS instead of taking a hands-on approach with their software solutions. Your main goal as a new SaaS business owner is to find a way to attract new clients. While this may sound like a relatively easy process it is anything but.
The following are some of the growth strategies you need to use when trying to increase the number of customers your SaaS business has.
Free Trials are a Great Way to Attract New Users
The concept of try before you buy is something that has been used by various businesses over the years. Experienced entrepreneurs realize that most business owners want to try out a piece of software before they spend money on it. This is why creating a free trial version of your software is a good idea. In most cases, the free trials offered by SaaS companies will last around a month or so.
At the end of this month, you need to reach back out to a business owner with a discount on the premium version of the software. Not only will this make them feel like they are getting a deal, it will also show them you care about obtaining their business. After a business and its employees have used your software for a month or so, they can determine whether they need it in their daily operations.
Work With Local Business Brokers
A business broker is a professional that helps individuals buy and sell established businesses. In most cases, these professionals will have in-depth knowledge of the business market in their area. If you are trying to expand your SaaS business into a new territory, seeking out the help of a business broker is a great idea.
These professionals will be able to let you know which businesses they deal with could make use of your software product. With this information, you can begin the process of courting these businesses and offering them a free trial of the software program in question. If you are trying to move into the Kansas City area, be sure to check out the top 10 Kansas City business brokers by Blogger Local. With this list, you can start reaching out to local business brokers to gauge their interest in working with your SaaS company.
Educate the General Public About Your Software
While most SaaS business owners understand the importance of having a website, many of them fail to realize how important blog and video content is to their overall success. Business owners and consumers want to be informed about a particular software program before investing in it. It is your job as the owner of a SaaS business to provide this information.
This is why publishing informative and engaging blog and video content on a regular basis is so important. If you simply don’t have the time or the experience to develop this content on your own, working with an online marketing agency is a good idea.
Success Takes Time
The worst thing you can do as a SaaS business owner is to get impatient. While SaaS success will take time, it will be worth the wait.