SMS

When you look at the numbers, SMS marketing looks really good: 48% of consumers prefer to communicate directly with brands through text. SMS messages get 19% click-through rates, which is impressive when you consider that email averages 4% and Facebook gets 1% CTR. 95% of text messages get read and receive a response within three…

SMS marketing is a powerful tool in the hands of skilled marketers. It helps to build personal relationships with customers and increase conversion. However, SMS marketing success depends on dozens of factors, including the technical qualities of SMS routes.  SMS route testing will help you to detect the best SMS strategies, and we will explain…