How Can You Boost SMS Campaign Results with Testelium?

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SMS marketing is a powerful tool in the hands of skilled marketers. It helps to build personal relationships with customers and increase conversion. However, SMS marketing success depends on dozens of factors, including the technical qualities of SMS routes.  SMS route testing will help you to detect the best SMS strategies, and we will explain … Read more

What are the Best Tools for a Successful Business Strategy?

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A business strategy, alone, won’t be able to execute itself. Whether you’re a newbie or an expert in the commerce world, you need to understand the importance of using physical and digital tools. Using these gadgets means making higher investments. However, it also means higher chances of success for your business. Since we live in … Read more

10 Essential Points to Consider When Coming Up with Your ECommerce Marketing Strategies

10 Essential Points to Consider When Coming Up with Your ECommerce Marketing Strategies 1

In light of the recent quarantine restrictions brought about by the pandemic, aggressive marketing strategies were at play as the world transitioned from brick and mortar shop operations to online. In any form of business, whether large companies, start-ups, or medium scale, it is essential to come up with robust eCommerce marketing strategies to make … Read more

4 Things Marketing Students Should Know About Co-Branding

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Did you know people began using modern marketing in the 1950s? Over the last few years, the field of marketing has grown exponentially thanks to the need to fine-tune how a business sells products and services to consumers.  The field has grown so much that companies now form joint partnerships (co-branding) to promote products and … Read more

The Latest Tech Trends Influencing Marketing Strategies and Plans in 2021

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Long before the pandemic, technological factors were already influencing marketing and molding it towards a more effective future. However, after the pandemic broke out and people started to spend more time than ever before on their smartphones, tablets, and laptops/desktops, both the need and influence of technological trends on digital marketing were profound. Even though … Read more

4 Tips to Transition into a Digital Workplace

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Meta: Are you considering abandoning manual processes and transitioning into a digital workplace? Continue reading to find out everything you need to know beforehand. If you are unfamiliar with the wide-reaching benefits of making the switch to a digital workplace, there are a number of factors you must familiarise yourself with beforehand. By planning ahead, … Read more

Important things to consider before starting a digital marketing agency

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Digital marketing is an industry on the up. Recent estimates suggest the sector has expanded exponentially in the last decade. Still, starting your own marketing agency is no walk in the park. You need to know what you’re doing if you’re going to get the best out of your business. With that in mind, here … Read more