Tag Archives: analytics

Why It Is Important to Do Email Analytics

By | October 31, 2023

Read this article to better understand the role of analytics in email marketing. What Role Does Analytics Have in Email Marketing? In a world inundated with daily emails, mastering email marketing is quite a challenge. But imagine tailoring messages to fit each subscriber’s preferences, boosting the odds of engagement. This is where analytics comes into… Read More »

Google Analytics for Unifying App and Website Measurement

By | March 19, 2023

How often do you browse the brand’s website for researching a product before making the purchase? Well, the number might vary from every individual but the ultimate purpose remains the same.  Nowadays, people are expecting to interact with businesses before experiencing their products or services. This type of cross-platform path gets businesses a new insight… Read More »