Google Analytics for Unifying App and Website Measurement

Google Analytics for Unifying App and Website Measurement

How often do you browse the brand’s website for researching a product before making the purchase? Well, the number might vary from every individual but the ultimate purpose remains the same.  Nowadays, people are expecting to interact with businesses before experiencing their products or services. This type of cross-platform path gets businesses a new insight … Read more

AMP Reports created with Google Analytics

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Are you using AMP but now you want to create AMP reports in Google Analytics? Then this guide is for you! Accelerated Mobile Pages (AMP) seems to be all the rage at the moment. This is because with the advancement of technology with smart phones and tablets, more people are using the internet on smaller … Read more