How often do you browse the brand’s website for researching a product before making the purchase? Well, the number might vary from every individual but the ultimate purpose remains the same.  Nowadays, people are expecting to interact with businesses before experiencing their products or services. This type of cross-platform path gets businesses a new insight to predict what the customer needs and how they can improve the user experience which can be challenging though. Organizations are using various products in order to measure their web and app user engagement. One of the generally utilized tools for estimating application engagement is Google Analytics for Firebase and for site engagement is Google…