Cross-platform development: for or against?


Whether to choose cross-platform development for your product or give preference to native development is not an easy question, because every business has its own goals and expectations for the product to be developed. But today we’re going to figure out exactly which development is right for you.

What are cross-platform apps?

Cross-platform apps from cross platform mobile app development company are apps that are developed and then run on both Android and iOS at once. The essence of the development is that the source code of the app is translated into native code that is understandable to a specific mobile device.

Cross-platform or native development of mobile apps

For writing cross-platform apps, there are several different frameworks – for example, React Native, Xamarin and Flutter, which was released in 2018 and already in 2020 it was the most popular framework among developers.

Pros of cross-platform development

  • Expanding the user base by having the app appear in multiple stores at the same time – this and additional benefits are of huge importance specifically for business purposes;
  • One source code saves you the trouble of hiring several developers for each platform;
  • increased development speed. For different projects, launch time reduction rates will vary depending on the functionality of the app, and how complex it is, but on average, the time savings can be as high as 20%. And it reduces time-to-market – the time to market for a product.
  • 75% of the code base of a cross-platform app can be reused, adapting it for new projects.

Cons of cross platform development

  • Imperfect interface regarding adaptation
  • Struggle for supremacy among development tools
  • Cross-platform apps are less flexible than native apps.

Which app is right for your business?

Before answering this question, it’s crucial to analyze your business. Consumer segments, the value of time and money resources, the desired depth of app integration with user devices, and clear long-term goals are the minimum that will determine your choice.

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What does your audience use?

If you know that the ratio of iOS and Android users among your customers is close to 50/50, then a cross-platform app that allows you to get the product on both platforms at once can be suitable here.

How much time do you have for development?

The financial cost of the project depends on the answer to this question. Of course, regarding human resources spent on development (the number of hours and specialists, to put it simply), a cross-platform app seems to be a more favorable solution.

But when turning to a dedicated software team, remember that the nuances of design and functionality can affect the timing of adaptation to platforms, which can take almost as much time as creating two native apps, because developers will have to write additional pieces of code for the problematic areas.

What are the specifics of your project?

Modern cross-platform solutions also allow for high performance in the app, but on weak devices, the difference with a native solution can still be noticeable

What results do you strive for?

A digital strategy is a list of goals your company can achieve with digital tools. Choosing the latter depends largely on the benefits you want to get in the end.

Bottom line: the choice to go with cross-platform or native development should be made based on a lot of conditions. If previously there were many skeptics regarding the viability of this technology, time, and the market in which new frameworks have not just adapted, but gained popularity, speak only in favor of this approach.

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