The sports betting explosion across the United States has seen many of the major players in the traditional betting industry diving into the online and mobile wagering side of the game in a big way.
Prominent names in the sports betting industry such as MGM, through their BetMGM app and William Hill are rapidly expanding across the country in the online and mobile wagering world, alongside talented newcomers to the betting business like FanDuel and DraftKings.
Wynn Resorts were slow on the uptake when it came to online and mobile sports wagering but that was all part of the plan for the gaming giant. An established brand in the Las Vegas gambling empire, Wynn have recently made the move into the world of online sports betting sites and they are doing so via a unique method on the American sports wagering landscape.
Wynn Resorts has opted to go 100 percent mobile in serving its online betting interests. Called WynnBET, there is no desktop version available with their platform.
Taking Their Time, Getting It Right
While most of the online betting sites were charging out of the gate in order to get their platforms launched in as many states as quickly as possible after online betting was legalized across the USA in 2018, WynnBet opted to take a more measured approach to its online wagering pursuits. Rather than focus on being first in line, their game plan was to design a blueprint that would make their product the best in the business.
“There’s been a lot going on in the gaming world concerning sports betting, and in particular, online sports betting,” Wynn CEO Matt Maddox said during a recent earnings call. “We’ve been very focused on this topic for the last couple of years, but we’ve been admittedly quiet about it.
“We decided we wanted to focus on product first. We wanted to have the best product we could when it came to online sports betting.”
The justification for solely focusing on mobile wagering appears to merely be a look into the future. Each year, more bettors are moving toward doing all of their wagering via their mobile device. In the USA, three out of every four wagers are being placed on a mobile device.
The WynnBET mobile app is compatible with both iOS and Android devices.
Ramping Up Rapidly
Once in possession of a design they felt would put them within a leadership role in the industry, WynnBET wasted no time in getting their product out into the public realm.
Since August, they’ve gone live in New Jersey and Colorado. They’re also poised to launch in Michigan and have applied for licenses in both Virginia and Tennessee.
WynnBET has partnered with some of the most prominent designers in the iGaming software industry to provide the technology for their mobile app. Both Scientific Games and GAN are delivering their expertise to the WynnBET site. WynnBET has partnered with German company BetBull to provide betting lines for its online product.
“Like Wynn, NASCAR is an iconic brand,” Wynn Resorts president Craig Billings told NASCAR.com. “Together, Wynn Interactive and NASCAR will provide sports bettors in Virginia with one-of-a-kind experiences, both digitally and at NASCAR facilities in the Commonwealth.”
As part of the agreement with NASCAR, WynnBET would become the official online sportsbook of NASCAR’s two Virginia-based tracks, Richmond Raceway and Martinsville Speedway, resulting in the construction of WynnBET lounges at each venue.
Martinsville Speedway and Richmond Raceway combine to host four NASCAR Cup Series races per year, the most of any state in the country. WynnBET intends to expand its betting offerings on NASCAR to include both pre-race and live in-play wagering.
“We’re excited to partner with such a deeply experienced and innovative team to drive engagement and expand our sports betting offerings,” said Tim Clark, NASCAR’s senior vice president and chief digital officer. “Wynn is a trusted and iconic brand and our new relationship advances NASCAR’s position in the rapidly evolving gaming space while delivering fans with yet another live-in race engagement tool.”