Take a second and think of a company. Any company! What comes to mind first?
If you’re like most people, you’re imagining the log of the company you picked. People are really good at identifying visuals, and logos really stick in the mind. If you’re curious, the companies with the most recognizable logos are Nike, Apple, and McDonald’s, according to a survey of 3,000 people.
Like these companies, you’re going to need an awesome logo if you’re establishing a brand. That’s why we’re here to give you a little logo tutorial to make sure your design is top-notch.
1. Know What You Want
The first step to determining what your logo should look like is to decide what you want it to convey. What kind of company are you? How do you want to brand and make people think of you?
What kinds of images stick best in your mind? Chances are, others will enjoy similar visuals. Before you begin designing a logo, think about how you want to brand and how it will portray your business image.
2. Keep It Simple
One of the best things you can do when branding is to keep your logo simple. If you make it too complicated and try to convey too much information, you’re not going to stick in people’s memory.
This isn’t to say that you need to have a purely minimalist design. There are a ton of ways that you can create simple logos, and you can use an infinite number of expressive styles!
3. Download Great Software
In order to make a logo, you’ll need software to make it on. After all, you aren’t just going to pull a thumbnail out of thin air.
Adobe has a great logo creator that can perform a lot of different functions. It’s very user-friendly and easy to figure out, so why wait? Head off and download it before continuing!
4. Decide on a Color Scheme
You want your logo to look great, so it’s important to decide on a good color scheme. Using clashing colors could really hurt the eyes of possible customers, which will make them not want to buy your product.
Using only one color could work out well- just look at Apple’s colors!- but it could also make your brand look boring if your symbol isn’t up to par. Think about your color scheme and make sure everything matches when you set to work.
5. Make It Represent You!
Ultimately, the most important thing is that your logo represents the name and vision of your company. It’s going to stick in people’s minds and be the image that people think you’re all about.
Select all symbols and fonts with care. This is your brand- make it amazing!
Creating a logo can be a challenge, but it’s essential to branding your business. Plus, it’s a lot of fun!
Now that you’ve read this logo tutorial, check out the ‘guides’ tab on our page for more information on how to use technology to build your brand.